Now Live
SS 2026
There is not a better week in the golf season, so we have launched our new golf brand, PIAIL. So as the season ‘officially’ starts we have started too. See our ‘Rory’ inspired tee, one of a kind, and remember to always Play. It. As. It. Lies. PIAIL.co.uk
PIAIL
Should you lose your ball, by it’s being taken up, or any other way, you are to go back to the spot, where you struck last, & drop another ball. Allow your adversary a stroke for the misfortune.
PLAY. IT. AS. IT. LIES
PIAIL Should you lose your ball, by it’s being taken up, or any other way, you are to go back to the spot, where you struck last, & drop another ball. Allow your adversary a stroke for the misfortune. PLAY. IT. AS. IT. LIES
NEW IN
There is a way to play this game, the right way, with the right code. We think our code is the symbol of how to show that. With a certain way to show you get the game without having to shout about it, highlighting one of the truly best links courses. Hopefully players play by the code, and fans do the same thing.
Navy Polo Shirt with the iconic yellow print with embroidered Diamond Icon
100% Organic Ring Spun Combed Cotton. 155gsm
Enzyme washed.
Straight fit.
Ribbed collar.
Taped neck.
Three recycled pearlised button placket.
Taped side vents.
Twin needle stitching.
Please note we make your own polo to order, takes 3-5 days.
Perfect for those chilly mornings, sun rising over the course and dew still on the ground. With simple bright and vibrant cyan icon logo embroidered on left breast. Imagine after a good first tee shot te warm feeling in this crew neck sweater.
50% organic cotton/50% recycled polyester. 5 gauge
Raglan sleeves.
Fully fashioned knit.
Ribbed collar, cuffs and hem.
Navy blue herringbone taped neck.
Recycled polyester is made from post-consumer waste.
Shown in Khaki images
Play. It. As. It. Lies 5 panel cap, one size, 100% organic cotton twill.
Navy Cap with embroidered Play.It.As.It.Lies to front and Diamond Icon to reverse
5 panel.
Structured front panel.
Pre-curved peak.
Self fabric strap with tri-glide recycled metal buckle.
For those who dream, for those who just love the game and those who know what the phrase means. It is the best major and the one we all want to win when we dream as kids on the putting green, this one for The Open.
Navy T-Shirt with the iconic yellow print with embroidered Diamond Icon
100% Organic Combed Cotton.
Enzyme washed.
Straight fit.
1x1 ribbed collar.
Reinforced shoulder seams.
Side seams.
Twin-needle sleeves and hem.
Please note we make your own t-shirt to order, takes 3-5 days.
No matter the situation…
Play. It. AS. It LIES.
This Baseball Tee has two tone sleeve colours, is Enzyme washed, Double pre-shrunk, Tailored fit, Contrast collar and raglan sleeves, Twin needle hem. With the added detail of our PIAIL Rule printed on the back and an embroidered Cyan PIAIL icon logo to the front.
Our historic numbers tee shirt showcases one of, if not the greatest ‘over par’ rounds ever played, enjoy! With Masters Colours or White with Cyan and
The first UK&I Grand Slam!
100% organic combed cotton.Weight:180 gsm
Enzyme washed.
Straight fit.
1x1 ribbed collar.
Reinforced shoulder seams.
Side seams.
Twin needle sleeves and hem.
ABOUT PIAIL: We Love this Game, what it teaches and the friendships you can make. Not so keen on some of the historic baggage that golf has, but we can only try to change perceptions and alter some of the odd rules some clubs still hang on to..
We are a small ‘Brand’, we try where possible to make to order, so delivery is a little slower, Sometimes. But we believe, like a good round, it takes a bit of time and the rest of the world can rush, we don’t.
So if fast fashion is your thing, We will let you play through… otherwise have a browse & Play. It. AS. It. Lies.
You put it there, and you know what we are going to say.