What is PIAIL?

It is Play. It. As. It. Lies. We just think that golf teaches great things, respect, etiquette [not a weak word in our books]. It is about making les noise and appreaciatting what is good in the world.

When did you start?

Just recen tly, hoping to be fully live in Spring / Summer 2026

Did you know?

We only make to order, or perhaps we will add to an order for our stockists and have a few bits in stock. So our delivery may be a touch elongated. Why? Because we don’t want to just buy stuff, as cheaply as we can and then ‘hope’ to sell it on. It is not about seeing what we can get out of it, it is more to try to create a vibe and a community that just accepts the challneges that come our way with a little bit of grace and fortitude.

Won’t get it cheaper elsewhere!

As above, we are only hoping to make to order, so not intending on doing ‘Summer Sale Bonanzas’ or ‘End of Season Sales’, We hope you will like what you see, like the quality of the garments, likel the credentials and sustainability of the manufacture/suppliers and want to wear our stuff.

Please tell your friends…

Be nice if you liek the garments or the messages, please pass it on, but do it quielty, no need to shout about it,